Community activation drives national expansion

Boots on the ground to empower advocates in real time

TRAFFIK captured the heart of a company and helped Anthem's CareMore brand expand nationally by launching a grassroots, guerrilla campaign centered around removing barriers between seniors and the lives they want to live.

Market-disrupting
grassroots campaign

We brought the CareMore message to seniors where they live, congregate and socialize in groundbreaking ways through conversations within their community.

360° media strategy creates authority

Simultaneous to working with community advocates and building a grassroots reputation, a traditional media push across all channels increased awareness and positioned Anthem's CareMore brand to be a national leader.

Narrative solution drives consumer adoption

Charged with selling consumers on the benefit of care centers which were still under construction in some markets, TRAFFIK created a story-driven video presentation featuring existing care centers and staff and testimonials from existing members, allowing consumers to see the benefits with their own eyes and make the choice for CareMore.


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