Giving Your Brand A Caffeine Boost

What Adam Levine and Starbucks Know About the Importance of the Brand Pivot

Change can be scary. Nevertheless, it’s necessary in any business. Sometimes the change must be great, such as a brand reinvention. At other times, the change can be subtler. For instance, by pivoting a brand in a new direction rather...
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Change can be scary. Nevertheless, it’s necessary in any business. Sometimes the change must be great, such as a brand...
Read More